Planning an event is a major undertaking. Whether you are hosting an event to generate revenue or are simply trying to spread a mission, you want people to show up and enjoy themselves. This means that in addition to all of the efforts that go into creating a memorable event, you must also put equal effort into marketing the event and getting participants through the door. Therefore, using an event promotion site, such as suapi2, should be a central part of your marketing plan.
Marketing your event through the traditional methods of direct mail, radio spots, and newspaper ads can generate some interest for your event. However, you’ll likely find more traction with digital marketing—advertising your event on Instagram and Snapchat. If you really want to maximize your reach and ticket sales, you should give serious consideration to using event promotion websites.
Once you have your event planned, one of the first things you should do is create a website specifically for your event. This website will serve as a valuable marketing tool and is an easy way for prospective participants to gain needed information.
It is recommended that you have a website separate from your company or organization’s website. This allows the domain to be completely dedicated to the event itself. When you use a dedicated website for your event, you are not fighting for your viewer’s attention. There is nothing else to distract the viewer from the information you have posted on the event.
A dedicated event website also helps get participants engaged and excited about the upcoming event. As more people get excited about the upcoming event, registration and ticket sales will take off.
However, to have an event website that does well you need to make sure you include all of the information that participants are looking for, including:
- A description of the event
- Information about your company or organization
- Easy to find contact information
- A schedule for the event
- Information about the venue
- Venue address
- Social media links
- An option to add it to their calendar
- Bios for speakers
- A clear purchase and refund policy
- Photos from previous events
- Sponsor logos
- Event updates (both pre-event and post-event)
- Frequently asked questions
- Subscription to Mailing List
In addition to having your own event website, it can be beneficial to use an event promotion website. Event promotion websites are sites where numerous events in an area are all listed together in a calendar format. These “discovery” sites are especially helpful because they put your event in front of prospective participants that are actively looking for something to do. They may be completely unaware of your event or your organization, but if the nature of the event is something they find of interest they may choose to participate.
Most event promotion websites also allow direct ticket sales. This eliminates additional steps for the consumer, making the process of them participating in the event easier. Instead of having to go directly to your site and then going through a checkout process to purchase a ticket or go through the registration process, they can do so directly through the event promotion website. Offering tickets directly through these “discovery” sites helps reduce the bounce rate and increases the likelihood of making a sale.
You want to maximize your ticket sales and generate as much revenue as possible. This means you need to take targeted measures to increase your ticket sales. One of the best ways to generate more revenue from events is to offer tiered-packages. Each tiered package will have its own set of benefits for the participant. This could be a special meet and greet with speakers, priority entry, VIP seats, an after-party, swag, drinks, etc. Research shows that events that offer tiered packages often generate more revenue than events that only offer a single type of ticket.
You also want to make sure you are charging the right amount for your tickets. You don’t want to outprice yourself and decrease the demand for your event. At the same time, you want to price your tickets high enough that you are able to actually generate revenue from the event.
Another way to increase ticket sales is to market the event through new marketing channels. If previous events have only been marketed using digital marketing and traditional marketing, consider partnering with a couple of “discovery” sites like suapi2 to get the word out about your event. This can put your event in front of a new audience. Using event promotion sites often have strong ROI as the cost of posting your event is typically low cost, if not free.
Ticket sales can also be increased by using package deals. You can offer special incentives for those participants that purchase a certain number of tickets. For instance, you could offer free drink tickets for individuals that purchase 5 event tickets or you could offer special swag bags for those that purchase 5 VIP tickets.
Suapi2 users know that they can trust the site for providing up-to-date information on the events they are looking forward to attending.
Suapi2 has been the event promotion site of choice for many renowned events. The site has promoted events of all kinds from apple and organic food events to music festivals. Whether the host is a non-profit organization, a corporate organization, or an indie band, suapi2 has the platform to successfully promote the event and helps event hosts increase their ticket sales.
Suapi2 aggregates events on a single calendar, giving viewers a complete overview of what’s going on in their neighborhood. Suapi2 users can filter through events to find what interests them, helping them plan their fun-filled weekends. Every event on Suapi2 is given a dedicated page where hosts can share information on what the event is and all of the event details, linking back to their event website. Hosts also have the option to sell tickets directly through Suapi2 for a small fee.
Suapi2 is dedicated to helping organizations meet their event revenue goals, giving them the resources they need to promote and sell tickets to their event successfully.